About Dom Iacovone

About

Dom Iacovone

Dom Iacovone is an American entrepreneur and operator. He is the co-founder and CEO of RAW Nutrition and BUM Energy, the founder of Relive Health, and a co-owner of The Quality Group, the European sports nutrition group behind ESN and More Nutrition. His brands are sold at Walmart, Target, Sam’s Club, GNC and The Vitamin Shoppe. He is also the founder of Lunedi, a private inner circle for founders of consumer brands doing more than $5 million a year.

Early life

Dom is from Providence, Rhode Island, and moved to Florida at the age of nine. He studied molecular microbiology at the University of Central Florida, earned his Doctorate in Chiropractic in Atlanta, Georgia, and completed a residency at the Synergy Sports Institute working with professional football players. In 2017 he founded his first company, Relive Health. Everything since has been built from Florida’s Treasure Coast, where RAW Nutrition is headquartered in Port St. Lucie. Dom is a husband and a father, and family is the reason he builds.

HIS STORY

From one clinic to a national portfolio.

Dom’s first supplement company, Revive MD, was a small vitamin brand he built with Matt Jansen on ingredient transparency. When customers kept asking for pre-workouts and protein, the two started RAW Nutrition in 2019. In his words: “If we were going to do it, we were going to do it right.”

Instead of paying an athlete to hold the product, he made six-time Mr. Olympia Chris Bumstead an owner. “I didn’t want to build a brand on someone who’d leave a year later.”

RAW grew on word of mouth and social clips. “We didn’t spend a dollar on Facebook ads.” The brand did about $300,000 in its first months and $7 million in its second year.

Retail came on his terms. The Vitamin Shoppe was “a testing ground, not the finish line.” RAW was named Brand of the Year there, then at GNC, and only then moved into Walmart and Sam’s Club.

BY THE NUMBERS

companies built, co-founded or backed

Relive Health locations across 12 states

9,000

RAW Nutrition brand ambassadors

national retailers carrying his brands

Companies

The companies he built

2017

Relive Health

Dom’s first company. A network of wellness clinics offering bloodwork, hormone optimization, IV therapy, peptides, aesthetics and weight loss programs. Relive Health has grown to 26 locations across 12 states.

2019

Revive MD

Founded with Matt Jansen, his friend and former coach. Revive MD makes health-first supplements for organ health, hormone support and daily wellness. Chris Bumstead was one of its first athletes and later joined as a co-owner.

2019

RAW Nutrition

Co-founded with Matt Jansen, with Dom as CEO. Chris Bumstead joined as a co-owner in 2021. RAW has been named Brand of the Year at both GNC and The Vitamin Shoppe, launched in Walmart and Sam’s Club, and was recognized by the Inc. 5000 in 2024 as the fastest-growing consumer packaged goods company.

2023

BUM Energy

Co-founded with Chris Bumstead, with Dom as CEO. A zero sugar energy drink with natural caffeine that came to market at the start of 2023. In 2026 it rolled out to Walmart and Target and ran its first Super Bowl campaign.

2024

RAW Athletic Club

A members-only training club built by the RAW team. The first location opened in Port St. Lucie in 2024, followed by a second in Stuart, Florida.

2024

3D Energy

Christian Guzman’s energy drink brand. Dom partnered with 3D at the end of 2024, and the brand now sits in the RAW Nutrition family next to Revive MD and BUM Energy.

2024

Cadence

A hydration and electrolyte brand founded by Ross Mackay and George Heaton and launched in 2024. Cadence is part of the portfolio behind Lunedi and released a limited flavor with RAW Nutrition in 2025.

2025

The Quality Group

In April 2025 RAW Nutrition and BUM Energy joined The Quality Group, the group behind ESN and More Nutrition. Dom became a co-owner of the group as part of the partnership.

2026

Onside

A men’s personal care brand founded by Bradley Churchill and backed by Jayson Tatum and Jude Bellingham. Dom is an investor and board member. Onside launched in March 2026 and reached Target stores nationwide in May 2026.

Lunedi

Why he opened the room.

Lunedi is Italian for Monday. Dom founded it to put other operators inside the same room, systems and relationships that run his own portfolio: a one-to-one Roadmap Call, a weekly operating call, four quarterly masterminds a year, the vault and the Request Desk. Membership is by application only.

Visit Lunedi

HOW HE OPERATES

An operator first.

He still runs the companies.

Dom is in the business every day: product, retail, hiring and the numbers. What he shares with other founders is what he used that week, not theory.

Family before the company.

“At some point you realize it’s not just about the company. It’s about your family, your peace of mind, your life.” Dom is a husband and a father, and he builds with that in mind.

He teaches what cost him money.

“I only do it a few days a month, but I love helping people avoid the mistakes I made.”

Contact

Get in touch.

info@joinlunedi.com

Info@Joinlunedi.com

© 2026 Lunedi. All rights reserved. Lunedi provides business education, infrastructure and networking access. It does not provide investment, legal, tax or accounting advice and is not a registered investment adviser. Results referenced are those of specific operators and are not typical or guaranteed.