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FOR CPG FOUNDERS AT $5M+ A YEAR

Work 1:1 With Dom & His Family Office To Scale Past 9-Figures

Speedrun the CPG game. Plug your brand into Dom’s trusted network from 15+ years in the space, implement the strategies from our 10-figure portfolio across every department, and access all of our vendor relationships as your own.

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THE LUNEDI PORTFOLIO

THE PURPOSE OF LUNEDI

The Final Stop In CPG

This isn’t a mastermind.

We’re looking for $5M+ brands to help build (& potentially partner with).

Dom is the owner of Lunedi Capital, a $1B+/year portfolio of brands, and co-owner of The Quality Group, backed by CVC Capital Partners, a $200 billion private equity firm with access that money can’t buy.

We are looking for brands that (1) Dom can eventually partner with or invest into, or (2) brands big enough for his private equity firm to acquire.

If we accept your brand, we will treat you as one of ours.

You will be guided towards scaling past 9-figures, breaking into retail with our buyer relationships, and eventually, enjoying a large exit on your company if it’s of interest to you.

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Who you’re learning from

Dom Iacovone

Co-owner of The Quality Group, backed by CVC Capital Partners, a $200 Billion private equity firm. Founder of Raw Nutrition, BUM Energy, and Onside, three of the fastest-growing brands in the United States.

Dom Iacovone is an American entrepreneur and operator. After getting his Doctorate of Chiropractic, he founded his first company: Relive Health, a wellness clinic that has now scaled to 26 locations across 12 states.

Since then, he’s co-founded several brands to the 7-9 figure level, including Raw Nutrition, BUM Energy, Revive MD, Cadence, Onside, 3D Energy, Raw Athletic Club, and more.

Through strategic leadership, product development and disciplined operational execution, Dom scaled Raw Nutrition and BUM Energy into global brands distributed across Walmart, Costco, Target, Sam’s Club, GNC, The Vitamin Shoppe and the major e-commerce platforms.

He’s now co-owner and the North American CEO of The Quality Group, the European sports nutrition group behind ESN and More Nutrition, doing over $2 Billion annually.

Dom watched his mother work her whole life to make someone else wealthy, and promised himself that if he ever worked that hard, it would be for something his family owned.

As a husband and father, his focus now is on building businesses that truly benefit people’s lives, and positively impacting the next generation with his personal brand.

What a membership includes

What You Gain Access To As A Member of Lunedi

Private 1:1 Onboarding Call with Dom

Dom and his team will go through your whole company and your P&L, he will consult you as if you were a partner, and you’ll walk away with a customized roadmap that you will be held accountable to follow.

Weekly Trainings

Every week, an expert from our portfolio hosts a live training on a specific department of CPG, so your team can implement it inside of your company right away.

4 Quarterly In-Person Syndicates

We host four syndicates a year for our members, and bring in partners and experts running businesses between $300M and $1B+ to share what’s working now inside of their companies that quarter.

Dom’s Relationships From 15+ Years In CPG, Now Yours

Once Dom gets to know you personally and trusts you with his reputation, you will get private introductions to all of our vendor relationships and partners as needed: Manufacturers & 3PL partners around the world. Our retail buyer + distribution network. Preferred rates on loans and credit lines. Access to our legal and financial teams. Preferred pricing on business softwares. Platform escalation and terms. Preferred rates on agencies that actually deliver. Access to proven creator networks.

SOPs From Every Department Across Our 10-Figure Portfolio

A library of resources that your team can implement immediately. SGM planning and goal-setting at the 8-10 figure level. Optimizing CM1 and increasing profit. Getting 5-20 percentage points back on your P&L. Scaling operations and inventory planning. Retail and distribution playbooks. Tax strategies for large CPG brands. Stage gate innovation, R&D, and launching new SKUs. Paid media and performance marketing. Creative strategy and cult-like branding. Ads and landing pages that we’re using right now. Increase AOV and cart value. Retention and lifecycle marketing. Hiring and retaining A+ talent. Org chart templates and delegation systems. Meeting structures and weekly cadences.

Our Exact Creator + TikTok Shop Playbooks

Learn how Bum Energy quickly became the #1 Energy Drink on all of TikTok Shop. Implement the exact strategy that took our newest brand, Onside, from unranked and unlisted, to being both the #1 and #2 products on TikTok Shop in the entire male body care category in 11 days flat. Additionally, you and your team will learn how we utilize that creative momentum on TikTok to drive DTC performance marketing to the 8-9 figure level.

Monthly Financial Reviews From Dom’s Team

Your company will be required to submit your P&L at the end of each month, Dom’s financial team will review it, and we will call out your biggest red flags, as well as opportunities you can capitalize on.

An International Network of Other 7-9 Figure Founders

You don’t know what you don’t know. The other members of Lunedi are arguably just as valuable to have in your network as the experts you’ll be learning from. In a world that doesn’t understand or appreciate entrepreneurs, this is a place where you can make real friendships with individuals of the highest caliber, and help each other win.

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…ALL INCLUDED WITHIN ONE YEARLY MEMBERSHIP.

Extremely limited spots available. Truly.

The calendar

Your membership gives you access to 4 quarterly masterminds

Every quarter we meet at a new location and plan for what’s ahead. We bring in top founders and experts from across the CPG space to answer your questions and share what’s working for them now. The last one was in West Hollywood, with Jay Hunter from Kylie Jenner’s k2o brand, George Heaton from Represent, and Ross Mackay from Cadence, on topics like positioning, marketing, operations and much more. The upcoming one is in Dubai this Q4: Financial Planning for 2027.

Upcoming Q4 2026

Financial planning for 2027

Upcoming / First Quarter / 2027

How Three Billion-Dollar Brands Plan to Win in 2027

Secret guest, $1B+ signed

THE TRUTH ABOUT 7 & 8-FIGURE FOUNDERS

Lunedi is where you will finally stop being the bottleneck in your own business.

If you’re anything like the majority of people at your level, your entire schedule, your time with family, and your ability to have the freedom you got into all of this for, are all being compromised by the fact that you can’t step away from the day-to-day without things breaking.

If you want your CPG brand to run without you and still grow profitably, this is for you

If you know exactly what to do to grow the business, but you never seem to have the time, and can’t replace yourself without overpaying for top talent, this is for you

If paid advertising and content creation feel like a never-ending hamster wheel (that other people seem to have cracked and you haven’t), this is for you

If it feels like the harder you work, the more work gets added to your plate, while the needle doesn’t really move on what’s important, this is for you

The operations that got you to your current level will break once you scale, unless you prepare for it in advance. Most people want more revenue, only a few can handle more revenue.

Speed run the CPG game by skipping the 15 years of relationship-building, split-testing, and painful operational lessons that Dom had to go through for his brands.

Apply to become a member of Lunedi below.

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Lunedi

© 2026 Lunedi. All rights reserved. Lunedi provides business education, infrastructure and networking access. It does not provide investment, legal, tax or accounting advice and is not a registered investment adviser. Results referenced are those of specific operators and are not typical or guaranteed.